Define Your Brand
When it comes to defining your brand, Richard Branson advises entrepreneurs to do the opposite of what he did with Virgin, which is spreading out all over the place. And while it's true that Virgin branches into many different industries, Branson says the company is actually quite focused on one thing: "finding new ways to help people have a good time."
Stick to what you know. Underpromise and overdeliver. Because if you don’t define your brand, your competitors will.
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