Your Friday Lesson With Richard Branson

Change Shouldn't Be Feared but It Should Be Managed

“Companies aren’t future proof,” says Richard Branson, "and nothing lasts forever." An entrepreneur should be prepared to adapt, and avoid being nostalgic about the company itself.

"Sometimes you have to take your company in a new direction because circumstances and opportunities have changed." If this is the case, Branson advises that you should "find ways to inspire all employees to think like entrepreneurs ... so the more responsibility you give people the better they will perform."