Do customers switch for cheaper?
No.
Most people switch for better.
No.
Most people switch for better.
Without a doubt, there is a slot in every market for the cheap enough, good enough alternative.
However, rapid growth and long-term loyalty come from being better instead.
When your product or your service does not measure up, the answer probably is not to lower your price or offer a refund to the disappointed customer.
Instead, the alternative is to invest in making it better. So much better, that people cannot help but talk about it — and so much better that they would truly miss it if it were gone.
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