Choose Your Name Wisely.
The unique name and brand that Virgin employs is one
of the things that has made the company a success. Branson makes sure that the
name ‘Virgin’ represents added value, improved service, and a fresh, sexy
approach.
Branson says that he is asked all the time about the
origin of the Virgin name, back when Virgin was just starting. "One night,
I was chatting with a group of sixteen-year-old girls over a few drinks about a
name for the record store," he says. "A bunch of ideas were bounced
around, then, as we were all new to business, someone suggested Virgin. It
smacked of new and fresh and at the time the word was still slightly risqué,
so, thinking it would be an attention-grabber, we went with it."
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