The Customer is Always Right, Most
of the Time.
The customer is always right... unless they’re wrong.
After all, they’re only human too. Your customers’ opinions are important, but
“you should not build your customer service system on the premise that your
organisation will never question the whims of your clients," says Richard Branson.
Branson warns that many entrepreneurs think if they
provide 'the-customer-is-always-right' service that it will improve their
businesses. This is only sometimes true. Beware not to damage relationships
with customers or staff with your customer service policies.
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