I like to think of myself as a nice person and would like niceness to be one of my company's values. In reality, I have known some real jerks who are highly successful in business so it is reassuring that this is not the only type that can win.
The main thesis is - the power of the press now lies with with customer. Social media like Twitter, Facebook and blogs allow the consumer to influence many more people than they previously could. Any degree of jerkness or niceness is now amplified by the crowd.
Being a "nice" company is now the lowest cost way to market.
Peter believes in being authentic. He also applies the niceness principle to life in general - not just business. In short - it is less stressful to be nice and you get the same or better results so you may as well be nice.
And a quote used in the book:
"The most powerful leaders are almost always the role models for the change they seek."
No comments:
Post a Comment