Blindingly Obvious (BO): Kindness is FREE

Kindness is free, 

so use it more often.

There is an organisation called Press Ganey, and they study patient satisfaction in hospitals. In one big study they did (2,500 hospitals and 139,000 patients) they asked people what was important in whether they had a good experience in the hospital. So they got thousands of ideas and then they put together a list of the top 15 things that determine patients’ satisfaction with a hospital.

Guess what? None of the 15 factors had anything to do with whether you got well or got better. Every single one of the 15 had to do with the quality of the interaction with the staff, whether people treated you kindly, whether they hadn’t treated you kindly, the morale of the staff.

I just love that. Not to say it doesn’t matter whether you get well or not in a hospital, but relative to people running restaurants or anything else, what people remember is the quality of the human interaction much more than the way their food was cooked.

Now this was stuff that came out of probably one of the best hospitals in America called Griffin Hospital, in Derby, Connecticut. And the lesson that the Griffin people took and, again, this is so important to your life and mine: Kindness is FREE.

And here are the words that they used. They said, “There is a misconception that supportive interactions require more staff or more time and are therefore more costly. Although labour costs are a substantial part of any hospital budget, the interactions themselves add nothing to the budget.

Kindness is free. Listening to patients or answering their questions costs nothing. It can be argued that negative interactions, alienating patients, being non-responsive to their needs, limiting their sense of self-control, can be very costly.”

What these guys are saying, and the world of hospitals is an incredibly difficult world, is, number one, the thing that patients remember — and I’m not arguing against helping get them well — they remember the quality of the staff interactions, number one!

Hopefully the staff understands, is motivated to understand, that kindness really is the key. And then this wonderful one: Kindness is the key to happy patients and kindness saves money. It doesn’t get any better than that.

What other things can you think of that are blindingly obvious? Please share your ideas in the comments.

Blindingly Obvious: An adjective describing something that is so plain to see that it is easily overlooked.

Note: Not to be confused with someone who's obviously blind!