Blindingly Obvious (BO): Connect Your Offer to The Customer's Wants

Connect Your Offer to The Customer’s Wants

“Most brand strategies end up being a penetrating insight into the blindingly obvious.” 

This is my new favourite quote from Jane Lingham, the BBC’s Director of Brand. It sums up neatly the dichotomy of brand development…how can something so simple be so hard to get right?

The basic concepts of brand strategy are simple:

·      know what you stand for

·      know why you are different

·      Know what makes you compelling

We should all be in search of the “blindingly obvious”. But just because it’s obvious, that doesn’t mean it’s easy to find:

·      You need to create time and space within your business to reflect on your offering and what makes you different.

·      You also need to be able to take a step outside yourself and look at your business critically from the perspective of your customers.

It’s not who you think you are, but who they think you are that counts.

You can only come up with the “penetrating insight” if you really understand the people you are trying to reach. You need to understand the barriers and motivators to buying your product or using your services. You also need to push beyond the rational decision making process to unearth the emotions and values underneath.

Once you have that understanding, what you need to do and how you need to present yourself becomes “blindingly obvious”. It is a straightforward connection between what you offer and what someone wants

Blindingly Obvious: An adjective describing something that is so plain to see that it is easily overlooked.

Note: Not to be confused with someone who's obviously blind!  

Motivational Monday: Get Specific

Get Specific

When you set yourself a goal, try to be as specific as possible. “Lose 5 pounds” is a better goal than “lose some weight,” because it gives you a clear idea of what success looks like.

Knowing exactly what you want to achieve keeps you motivated until you get there. Also, think about the specific actions that need to be taken to reach your goal.

Just promising you’ll “eat less” or “sleep more” is too vague — be clear and precise. “I’ll be in bed by 10pm on weeknights” leaves no room for doubt about what you need to do, and whether or not you’ve actually done it.

How Do I Increase My Confidence?

How do I increase my confidence? 

I am asked that question all the time by people who want to do great things, by people who want to tie loose ends on small things – but when it comes down to it, they lack the level of confidence needed to push through!

Confidence is the absolute key to your success, growth, achievement and contribution. Believing we can do it, is one of the biggest motivating factors in our lives.

Here are 8 Powerful Ways To Immediately Increase Your Confidence!

What have you already done?

Focus on what you have accomplished in the past. Remember vividly what you did that was great and how it made you feel. Make the memory as detailed as possible.

Look the part

Dress to impress. Make a commitment to your presentation. Dress in a way that makes you feel like a winner, all the time. Be your future you…now.

Praise Others

Constantly and genuinely, compliment other people. Show and give love, relentlessly. Make others feel great about themselve, and see what it does for your own self-image.

Think about where you started

Focus on  all the progress you have made and not how far you need to go. Be thankful and excited by all that you have been able to do!

Stand Tall

Have outstanding posture. Look people in the eye. Stand straight up. Face people when you speak to them. Take deep breaths before responding. Walk around like you are changing the world and a lotto winner, at the same time!

Motion creates emotion

Get moving. Exercise is imperative to confidence and it might even be the fastest way to increasing your confidence levels.

Give ___________

What can you give to other people? How can you make someone else’s life better? Focus on what you can give to others and how it will make them feel.

Show the world your smile

Practice smiling. Yes, practice smiling. Go out of your way to walk around with your teeth showing. Do you know how difficult it is to smile and feel insecure, anxious and depressed? Almost impossible. Let the world see your beautiful smile, ALL THE TIME. No really…ALL THE TIME

Blindingly Obvious (BO): Civility Pays Dividends

CIVILITY WORKS     

CIVILITY PAYS.

E.G.: K = RB = P  


E.G.: Kindness = Repeat Business = Profit.


What other things can you think of that are blindingly obvious? Please share your ideas in the comments.

Blindingly Obvious: An adjective describing something that is so plain to see that it is easily overlooked.

Note: Not to be confused with someone who's obviously blind!

Motivational Monday: Seize The Moment To Act On Your Goals

Motivational Monday: 

Seize The Moment 

To Act On Your Goals

Given how busy most of us are, and how many goals we are juggling at once, it’s not surprising that we routinely miss opportunities to act on a goal because we simply fail to notice them.

Did you really have no time to work out today?

No chance at any point to return that phone call?

Achieving your goal means grabbing hold of these opportunities before they slip through your fingers.

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To seize the moment decide when and where you will take each action you want to take, in advance. Again, be as specific as possible (e.g., “If it’s Monday, Wednesday, or Friday, I’ll work out for 30 minutes before work.”)

Studies show that this kind of planning will help your brain to detect and seize the opportunity when it arises, increasing your chances of success by roughly 300%.